design &
magic
PRODUCT DESIGN
FRONTEND PROTOTYPING
SYSTEM & OPERATIONS
3x first hire
Shipping since 13
Producing the edges of what’s next. From Web3 protocols to AI interfaces to consumer experiences that didn’t exist. Until now.
Producing the edges of what’s next. From Web3 protocols to AI interfaces to consumer experiences that didn’t exist. Until now.
Producing the edges of what’s next. From Web3 protocols to AI interfaces to consumer experiences that didn’t exist. Until now.
Producing the edges of what’s next. From Web3 protocols to AI interfaces to consumer experiences that didn’t exist. Until now.
Producing the edges of what’s next. From Web3 protocols to AI interfaces to consumer experiences that didn’t exist. Until now.
Producing the edges of what’s next. From Web3 protocols to AI interfaces to consumer experiences that didn’t exist. Until now.
ABOUT
I’m into designing the spaces where UX still hasn’t caught up: decentralization, digital identity, new consumer behaviors. I like weird problems with real stakes.
I’m into designing the spaces where UX still hasn’t caught up: decentralization, digital identity, new consumer behaviors. I like weird problems with real stakes.
I’m into designing the spaces where UX still hasn’t caught up: decentralization, digital identity, new consumer behaviors. I like weird problems with real stakes.
I’m into designing the spaces where UX still hasn’t caught up: decentralization, digital identity, new consumer behaviors. I like weird problems with real stakes.
I’m into designing the spaces where UX still hasn’t caught up: decentralization, digital identity, new consumer behaviors. I like weird problems with real stakes.
I’m into designing the spaces where UX still hasn’t caught up: decentralization, digital identity, new consumer behaviors. I like weird problems with real stakes.
If it’s shaping how people interact with tech (or each other), I’m probably interested.
If it’s shaping how people interact with tech (or each other), I’m probably interested.
If it’s shaping how people interact with tech (or each other), I’m probably interested.
If it’s shaping how people interact with tech (or each other), I’m probably interested.
If it’s shaping how people interact with tech (or each other), I’m probably interested.
If it’s shaping how people interact with tech (or each other), I’m probably interested.
Off the Grid
I work at the edge of UX and culture, designing products and ecosystems that don’t have a blueprint yet.
I work at the edge of UX and culture, designing products and ecosystems that don’t have a blueprint yet.
I work at the edge of UX and culture, designing products and ecosystems that don’t have a blueprint yet.
I work at the edge of UX and culture, designing products and ecosystems that don’t have a blueprint yet.
I work at the edge of UX and culture, designing products and ecosystems that don’t have a blueprint yet.
I work at the edge of UX and culture, designing products and ecosystems that don’t have a blueprint yet.
Started coding at 13. shipping for startups before I could drive. Founding designer three times since.
Moved into product in 2020 to chase the harder stuff: behavior, trust, incentives, the parts of a system you can't see.
Since then, I’ve worked across UX, product, and culture, mostly in Web3, AI, and other frontiers.
I speak on stage sometimes, mostly about UX, systems thinking, and building products that actually matter.
At core, I’m a builder who cares about craft, collaboration, and getting things done with good people on good problems.
FEATURED
WORKs
Recently worked on
01
PLAYGROUND AI
PLAYGROUND AI
Head of Design
01
PLAYGROUND AI
PLAYGROUND AI
Head of Design
01
PLAYGROUND AI
PLAYGROUND AI
Head of Design
02
DEVELOPER DAO
DEVELOPER DAO
Branding & UX/UI Design
02
DEVELOPER DAO
DEVELOPER DAO
Branding & UX/UI Design
02
DEVELOPER DAO
DEVELOPER DAO
Branding & UX/UI Design
03
EDEN PROTOCOL
EDEN PROTOCOL
Founding Product Designer
03
EDEN PROTOCOL
EDEN PROTOCOL
Founding Product Designer
03
EDEN PROTOCOL
EDEN PROTOCOL
Founding Product Designer
04
Arweave
Arweave
Design Consultant
04
Arweave
Arweave
Design Consultant
04
Arweave
Arweave
Design Consultant
shots
<< Drag horizontally >>
Signals
WHAT I DO
in the Noise
- UI/UX DesignUI/UX Design
- Brand & IdentityBrand & Identity
- Systems & StratSystems & Strat
- Concept & DirectionConcept & Direction
- PRODUCT StrategyPRODUCT Strategy
- UI/UX DesignUI/UX Design
- Brand & IdentityBrand & Identity
- Systems & StratSystems & Strat
- Concept & DirectionConcept & Direction
- PRODUCT StrategyPRODUCT Strategy
- UI/UX DesignUI/UX Design
- Brand & IdentityBrand & Identity
- Systems & StratSystems & Strat
- Concept & DirectionConcept & Direction
- PRODUCT StrategyPRODUCT Strategy
(What I believe in)
(01)
EMPATHY FIRST
(02)
NARRATIVE OVER NOISE
(03)
ACTION BEATS IDEAS
(04)
PRECISION MATTERS
(05)
ALWAYS ITERATE
(06)
DESIGN WITH GUTS
(07)
BREAK TO BUILD
At heart, I’m a builder with high standards and a bias for action, drawn to momentum, and grounded in the belief that small details make or break big ideas.
At heart, I’m a builder with high standards and a bias for action, drawn to momentum, and grounded in the belief that small details make or break big ideas.
At heart, I’m a builder with high standards and a bias for action, drawn to momentum, and grounded in the belief that small details make or break big ideas.
At heart, I’m a builder with high standards and a bias for action, drawn to momentum, and grounded in the belief that small details make or break big ideas.
At heart, I’m a builder with high standards and a bias for action, drawn to momentum, and grounded in the belief that small details make or break big ideas.
At heart, I’m a builder with high standards and a bias for action, drawn to momentum, and grounded in the belief that small details make or break big ideas.
recent
experiences
01
Head of Design Playground AI
Heading up design at Playground, setting the direction, building the processes, and staying hands-on across product, ops, and systems.
Owning everything from design standards and team workflows to cross-functional execution, making sure great work actually ships.
Heading up design at Playground, setting the direction, building the processes, and staying hands-on across product, ops, and systems.Owning everything from design standards and team workflows to cross-functional execution, making sure great work actually ships.
Heading up design at Playground, setting the direction, building the processes, and staying hands-on across product, ops, and systems.
Owning everything from design standards and team workflows to cross-functional execution, making sure great work actually ships.
Heading up design at Playground, setting the direction, building the processes, and staying hands-on across product, ops, and systems.Owning everything from design standards and team workflows to cross-functional execution, making sure great work actually ships.
Heading up design at Playground, setting the direction, building the processes, and staying hands-on across product, ops, and systems.
Owning everything from design standards and team workflows to cross-functional execution, making sure great work actually ships.
Heading up design at Playground, setting the direction, building the processes, and staying hands-on across product, ops, and systems.Owning everything from design standards and team workflows to cross-functional execution, making sure great work actually ships.
02
Founder
ETHBelgium
Launched and scaling a grassroots community for Ethereum and Web3 folks in Belgium, creating spaces for builders, thinkers, and curious minds to meet and grow
Launched and scaling a grassroots community for Ethereum and Web3 folks in Belgium, creating spaces for builders, thinkers, and curious minds to meet and grow
Launched and scaling a grassroots community for Ethereum and Web3 folks in Belgium, creating spaces for builders, thinkers, and curious minds to meet and grow
Launched and scaling a grassroots community for Ethereum and Web3 folks in Belgium, creating spaces for builders, thinkers, and curious minds to meet and grow
Launched and scaling a grassroots community for Ethereum and Web3 folks in Belgium, creating spaces for builders, thinkers, and curious minds to meet and grow
Launched and scaling a grassroots community for Ethereum and Web3 folks in Belgium, creating spaces for builders, thinkers, and curious minds to meet and grow
03
Core DeveloperDAO
Co-led the brand and website overhaul, from discovery calls with stakeholders to low-fi wireframes, UI design, and hands-on developer support.
Helped shape a site that’s now a go-to inspiration for DAO projects.
Co-led the brand and website overhaul, from discovery calls with stakeholders to low-fi wireframes, UI design, and hands-on developer support. Helped shape a site that’s now a go-to inspiration for DAO projects.
Co-led the brand and website overhaul, from discovery calls with stakeholders to low-fi wireframes, UI design, and hands-on developer support.
Helped shape a site that’s now a go-to inspiration for DAO projects.
Co-led the brand and website overhaul, from discovery calls with stakeholders to low-fi wireframes, UI design, and hands-on developer support. Helped shape a site that’s now a go-to inspiration for DAO projects.
Co-led the brand and website overhaul, from discovery calls with stakeholders to low-fi wireframes, UI design, and hands-on developer support.
Helped shape a site that’s now a go-to inspiration for DAO projects.
Co-led the brand and website overhaul, from discovery calls with stakeholders to low-fi wireframes, UI design, and hands-on developer support. Helped shape a site that’s now a go-to inspiration for DAO projects.
04
Founding Product Designer
Eden Protocol
Shaped UX strategy + shipped high-speed prototypes for a staked talent protocol
Shaped UX strategy + shipped high-speed prototypes for a staked talent protocol
Shaped UX strategy + shipped high-speed prototypes for a staked talent protocol
Shaped UX strategy + shipped high-speed prototypes for a staked talent protocol
Shaped UX strategy + shipped high-speed prototypes for a staked talent protocol
Shaped UX strategy + shipped high-speed prototypes for a staked talent protocol
04
Design Consultant
Arweave
Consulted recently acquired startups, levelling up their UX game.
Designed trust-first interfaces for decentralized truth oracles + DAO tools
Consulted recently acquired startups, levelling up their UX game. Designed trust-first interfaces for decentralized truth oracles + DAO tools
Consulted recently acquired startups, levelling up their UX game.
Designed trust-first interfaces for decentralized truth oracles + DAO tools
Consulted recently acquired startups, levelling up their UX game. Designed trust-first interfaces for decentralized truth oracles + DAO tools
Consulted recently acquired startups, levelling up their UX game.
Designed trust-first interfaces for decentralized truth oracles + DAO tools
Consulted recently acquired startups, levelling up their UX game. Designed trust-first interfaces for decentralized truth oracles + DAO tools
COnference
talks
Sharing what I’ve learned on big stages
Sharing what I’ve learned on big stages
01
🇫🇷 ETHCC
June 2025
Fixing the Permissionless UX Paradox
Fixing the Permissionless UX Paradox
Fixing the Permissionless UX Paradox
Fixing the Permissionless UX Paradox
Fixing the Permissionless UX Paradox
Fixing the Permissionless UX Paradox
02
🇮🇹 NapulETH, Italy
Sep 2024
From Fragmentation to Flow: Solving Web3s Broken Workflow
From Fragmentation to Flow: Solving Web3s Broken Workflow
From Fragmentation to Flow: Solving Web3s Broken Workflow
From Fragmentation to Flow: Solving Web3s Broken Workflow
From Fragmentation to Flow: Solving Web3s Broken Workflow
From Fragmentation to Flow: Solving Web3s Broken Workflow
03
🇷🇸 ETHBelgrade, Serbia
June 2024
Empowering Web3 adoption with good UX
Empowering Web3 adoption with good UX
Empowering Web3 adoption with good UX
Empowering Web3 adoption with good UX
Empowering Web3 adoption with good UX
Empowering Web3 adoption with good UX
BUILT
FOR
Across industries and time zones, I’ve collaborated with teams who move fast and think deeply
Good company makes good work.
Good company makes good work.
From early-stage experiments to global ecosystems
From early-stage experiments to global ecosystems
From early-stage experiments to global ecosystems
From early-stage experiments to global ecosystems
From early-stage experiments to global ecosystems
From early-stage experiments to global ecosystems
..and more
the fine
The short version of how I work, what I bring, and how to know if we’ll get along.
(FAQs)
LOCAL TIME
5:51:43 AM
TIMEZONE
CET (GMT+2)
LOCATION
US 🇺🇸, BE 🇧🇪
HUMAN
SIGNAL
(What the work whispers back)
(What the work whispers back)
❝
He delivered exactly what we needed at the perfect time, and it played a huge role in helping us close our funding round quickly. He was incredible to work with. Fast, sharp, and super easy to collaborate with!
He delivered exactly what we needed at the perfect time, and it played a huge role in helping us close our funding round quickly. He was incredible to work with. Fast, sharp, and super easy to collaborate with!
CARL PETERSON
CARL PETERSON
Co-Founder @ Thunder Compute (YC S24)
Co-Founder @ Thunder Compute (YC S24)
❝
He delivered exactly what we needed at the perfect time, and it played a huge role in helping us close our funding round quickly. He was incredible to work with. Fast, sharp, and super easy to collaborate with!
He delivered exactly what we needed at the perfect time, and it played a huge role in helping us close our funding round quickly. He was incredible to work with. Fast, sharp, and super easy to collaborate with!
CARL PETERSON
CARL PETERSON
Co-Founder @ Thunder Compute (YC S24)
Co-Founder @ Thunder Compute (YC S24)
BLOGS
BLOGS
Writing and notes from the edges of product, identity, AI, and crypto culture.
Writing and notes from the edges of product, identity, AI, and crypto culture.
BC
Published in Bootcamp
The making was never the hard part
Making things got so cheap this year. Knowing which of them was any good did not, and that turns out to be where the value went.
READ ON MEDIUM ↗
BC
Published in Bootcamp
Designing before the thing exists
The best work in new categories belongs to generalists who can live on bare rock, not specialists waiting for the soil.
READ ON MEDIUM ↗